Notes from the build floor
Practical, no-fluff guides on websites, apps, AI, search and growth, written by the team that ships them.
- ProcessWorking with agencies
What should actually happen in your first six weeks with an agency
A week-by-week picture of a healthy start with an agency: a pilot sprint, weekly demos, clickable prototypes early, analytics before launch and a proper handover.
29 September 2026 · 5 min read
- AI searchSEO
How to get your website cited by ChatGPT, Perplexity and Google AI Overviews
A practical checklist for making your business easy for AI assistants to find, understand and recommend, without abandoning the SEO basics that still matter.
29 September 2026 · 8 min read
- Mobile appsProduct strategy
Native or cross-platform: how to choose for your first app
How to decide between native, cross-platform and a web app for a first release, based on what the app has to do, who uses it and who will look after it.
29 September 2026 · 6 min read
- EcommerceD2C
Shopify or WooCommerce: a practical guide for D2C founders
The real trade-offs between Shopify and WooCommerce for a direct-to-consumer brand: who runs the store, what it costs to own, and how much control you actually need.
29 September 2026 · 6 min read
- VideoContent
Hook, story, CTA: a simple framework for Reels and Shorts
A practical structure for Reels and Shorts that people watch to the end: a hook that makes a clear promise, a story that keeps it, and one call to action that feels earned.
29 September 2026 · 5 min read
- SEOWeb design
How to redesign your website without losing your search rankings
A practical checklist for keeping your rankings through a redesign, using our own 2026 rebuild of proindies.com as the worked example.
29 September 2026 · 6 min read
- AIAutomation
Where AI automation actually pays off for small teams
Where AI saves real hours for a small team, where it quietly creates more work, and how to keep a person in charge of the decisions that matter.
29 September 2026 · 6 min read
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