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Notes from the build floor
Practical, no-fluff guides on websites, apps, AI, search and growth, written by the team that ships them.
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Latest5 min read
What should actually happen in your first six weeks with an agency
A week-by-week picture of a healthy start with an agency: a pilot sprint, weekly demos, clickable prototypes early, analytics before launch and a proper handover.
# Process# Working with agenciesRead the article
- N°028 min readHow to get your website cited by ChatGPT, Perplexity and Google AI OverviewsA practical checklist for making your business easy for AI assistants to find, understand and recommend, without abandoning the SEO basics that still matter.# AI search# SEO
- N°036 min readNative or cross-platform: how to choose for your first appHow to decide between native, cross-platform and a web app for a first release, based on what the app has to do, who uses it and who will look after it.# Mobile apps# Product strategy
- N°046 min readShopify or WooCommerce: a practical guide for D2C foundersThe real trade-offs between Shopify and WooCommerce for a direct-to-consumer brand: who runs the store, what it costs to own, and how much control you actually need.# Ecommerce# D2C
- N°055 min readHook, story, CTA: a simple framework for Reels and ShortsA practical structure for Reels and Shorts that people watch to the end: a hook that makes a clear promise, a story that keeps it, and one call to action that feels earned.# Video# Content
- N°066 min readHow to redesign your website without losing your search rankingsA practical checklist for keeping your rankings through a redesign, using our own 2026 rebuild of proindies.com as the worked example.# SEO# Web design
- N°076 min readWhere AI automation actually pays off for small teamsWhere AI saves real hours for a small team, where it quietly creates more work, and how to keep a person in charge of the decisions that matter.# AI# Automation
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